Calculator Configuration

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Creation
Maintenance
Mailing
Strategies
Marketing
Blog
Social networks
Advanced analysis
+ year 1
+ year 2

How Much Does an E-Commerce Web site Cost? This calculator is fundamental to understanding the viability of your business plan. Before you start, find out detailed costs of an e-commerce
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Basic Configuration
___	Average Daily Rate ADR	Use always the same rate Yes
	Average Hourly Rate AHR	Use always the same rate Yes
Notes : - For ADR and AHR, how much an internet expert will cost (day, hour). - The default values represent an average cost relatively low. Change the settings depending on your needs and click "calculate"

Software e-commerce
Creation
ex. Prestashop, Magento, etc. Yes, thy are free and open source, however you should support the community	Cost	Type of cost	Quantity	Frequency	1,00€ first year
	Notes
E-commerce template
The cost of a template (I'm not talking about an original template)	Cost	Type of cost	Quantity	Frequency	80,00€ first year
	Notes
Integration and redesign
Always adjust the template to your own taste	Cost ADR	Type of cost	Quantity	Frequency	560,00€ first year
Always adjust the template to your own taste	Notes
Installation & testing
Installing Prestashop is simple, but then there are additional modules to be installed, functional testing, etc	Cost ADR	Type of cost	Quantity	Frequency	280,00€ first year
	Notes
Configuration
Who installed a shop online at least once, knows that the setting takes time. To set it you should ahve worked on your business strategy, but this is generally underestimated	Cost ADR	Type of cost	Quantity	Frequency	420,00€ first year
	Notes
Products' pictures
Never use pictures too small, or stolen on the internet. . Professional pictures make a shop online ... nice & sexy	Cost	Type of cost	Quantity	Frequency	600,00€ first year
	Notes
Product page
How much it costs to prepare a product page?	Cost	Type of cost	Quantity	Frequency	1 000,00€ first year
How much it costs to prepare a product page?	Notes
Additional modules
There are often additional modules to be installed to increase the functionality of the website	Cost	Type of cost	Quantity	Frequency	100,00€ first year
	Notes
Online payment module
If you do not install a module online payment with credit card, you will pay transactions dearly with paypal	Cost	Type of cost	Quantity	Frequency	350,00€ first year
	Notes

Hosting
Maintenance
You can choose a shared hosting or dedicated server	Cost	Type of cost	Quantity	Frequency	50,00€ per year
You can choose a shared hosting or dedicated server	Notes
Domain
It isn't expensive	Cost	Type of cost	Quantity	Frequency	12,00€ per year
It isn't expensive	Notes
Technical assistance
When you'll find the first technical problem you should find someone to solve ti	Cost AHR	Type of cost	Quantity	Frequency	420,00€ per year
	Notes
Functional or graphic support
A graphical modification, the VAT system that does not work, find all the email addresses directly from database	Cost AHR	Type of cost	Quantity	Frequency	1 680,00€ per year
	Notes
Annual update of the system
You should update you software often, it's a safety issue, but also for integrating new features	Cost*	Type of cost	Quantity	Frequency	280,00€ second year
	Notes

Mailing Annual Subscription
Mailing
To avoid to be considered spam, it is advisable to use a certified service, prices are variables	Cost	Type of cost	Quantity	Frequency	350,00€ per year
	Notes
Creating a marketing e-mail
You are always active. We must communicate with your customers and send at least one email a month. Creating an e-mail include technical skills (HTML nicely formatted) and editorial (images, content)	Cost AHR	Type of cost	Quantity	Frequency	840,00€ per year
	Notes
Purchase images
Consider using only pros images	Cost	Type of cost	Quantity	Frequency	60,00€ per year
Consider using only pros images	Notes
Sending a mailing
A database for mailing is scalable. We need to clean up, understand statistics of sending, choose the right time ...	Cost AHR	Type of cost	Quantity	Frequency	840,00€ per year
	Notes
Purchasing email addresses
xxx	Cost	Type of cost	Quantity	Frequency	2 100,00€ per year
xxx	Notes
Discounts
You wont send offers without a discount coupon! Imagine having limited discounts and not as a percentage with the Turnover, then a minimum of 200 € per month discount should be offered	Cost	Type of cost	Quantity	Frequency	2 400,00€ per year
	Notes

ClickTale
Strategies
To make decisions on usability, you need a good analysis tool. E.g. Mouse tracking.	Cost	Type of cost	Quantity	Frequency	1 200,00€ per year
	Notes
ClickTale Management
An account = an account management	Cost AHR	Type of cost	Quantity	Frequency	420,00€ per year
An account = an account management	Notes
Usability Audit
If you want to increase the conversion rate, you are obliged to improve website usability	Cost*	Type of cost	Quantity	Frequency	560,00€ second year
	Notes
Statistical analysis
If you want to increase the conversion rate, you are obliged to analyze statistics (and you must to know how to do it)	Cost*	Type of cost	Quantity	Frequency	280,00€ second year
	Notes
E-commerce strategy
No strategy, no business! A day of strategic consulting per month. And do not think that anyone could handle a strategy.	Cost*	Type of cost	Quantity	Frequency	3 360,00€ per year
	Notes

Shooping.com
Marketing
EBay company, to highlight your products	Cost	Type of cost	Quantity	Frequency	2 400,00€ per year
EBay company, to highlight your products	Notes
Shopping.com Management
An account = an account management	Cost AHR	Type of cost	Quantity	Frequency	420,00€ per year
An account = an account management	Notes
Google Adword
Google ads on the Google search engine, mobile phones, other sites. If you think taht 10 euros per day in advertising is expensive for the national market, then you do not think you're investing only some cents per day in your region.	Cost	Type of cost	Quantity	Frequency	3 600,00€ per year
	Notes
Adwords Management
An account = an account management.... and this account.... it will have to be managed everyday	Cost AHR	Type of cost	Quantity	Frequency	1 680,00€ per year
	Notes
Merchant center
This account can be linked to Adwords, however it would be smarter to put money into the Merchant Center.	Cost	Type of cost	Quantity	Frequency	1 200,00€ per year
	Notes
Merchant Center Management
An account = an account management	Cost*	Type of cost	Quantity	Frequency	420,00€ per year
An account = an account management	Notes
ADS Facebook
First social network in the world! Campaigns can be well targeted	Cost	Type of cost	Quantity	Frequency	0,00€ per year
	Notes
Management of Facebook Ads
An account = an account management	Cost AHR	Type of cost	Quantity	Frequency	1 680,00€ per year
An account = an account management	Notes
Ads on a specialized site
A little advertising on at least one specialized site	Cost	Type of cost	Quantity	Frequency	1 200,00€ per year
A little advertising on at least one specialized site	Notes
Management of a specialized site
An account = an account management	Cost AHR	Type of cost	Quantity	Frequency	420,00€ per year
An account = an account management	Notes
Natural Search Engine Optimization
In the book Internet Marketing 2010, they write you should invest at least 1000 euros per month	Cost*	Type of cost	Quantity	Frequency	420,00€ per year
	Notes

Blog software
Blog
ex. Wordpress. Yes, WordPress is free and open source, however you should support the community	Cost	Type of cost	Quantity	Frequency	1,00€ first year
	Notes
Template blog
The cost of a template (I'm not talking about an original template)	Cost	Type of cost	Quantity	Frequency	40,00€ first year
	Notes
Integration and redesign
You'll have always to work on your template	Cost ADR	Type of cost	Quantity	Frequency	560,00€ first year
You'll have always to work on your template	Notes
Installation & testing
Installing WordPress is simple, but then there are additional modules to be installed, functional testing, etc	Cost*	Type of cost	Quantity	Frequency	280,00€ first year
	Notes
Blog Configuration
Who installed a blog at least once, knows that the setting takes time. To set it you should ahve worked on your business strategy, but this is generally underestimated	Cost*	Type of cost	Quantity	Frequency	420,00€ first year
	Notes
Antispam Services
If you do not want to be inundated with unnecessary comments and spam	Cost	Type of cost	Quantity	Frequency	720,00€ per year
	Notes
Hosting
You can choose a shared hosting or dedicated server.	Cost	Type of cost	Quantity	Frequency	50,00€ per year
You can choose a shared hosting or dedicated server.	Notes
Domain
It isn't expensive	Cost	Type of cost	Quantity	Frequency	12,00€ per year
It isn't expensive	Notes
Pictures
It is better not to violate copyright, you should buy a couple of photos per month. A professional blog can not afford to publish dumpy pictures	Cost	Type of cost	Quantity	Frequency	240,00€ per year
	Notes
Strategy and Planning
A blog must be updated, if you do not plan it, your blog will die quickly	Cost AHR	Type of cost	Quantity	Frequency	840,00€ per year
	Notes
Writing
Can you write for the web? Web Writing is a job. Buy an original article a week	Cost	Type of cost	Quantity	Frequency	4 800,00€ per year
	Notes
Moderation
You might always answer to comments, publish posts , etc . So spend at least 5 € per day.	Cost AHR	Type of cost	Quantity	Frequency	1 680,00€ per year
	Notes
Annual update of the system
You should update you software often, it's a safety issue, but also for integrating new features	Cost*	Type of cost	Quantity	Frequency	280,00€ second year
	Notes

Strategy, management and moderation
Social networks
20 to 50 accounts per profile: it takes time	Cost AHR	Type of cost	Quantity	Frequency	1 680,00€ per year
20 to 50 accounts per profile: it takes time	Notes
Subscription Viadeo (or other professional network)
If you want to find new contacts	Cost	Type of cost	Quantity	Frequency	84,00€ per year
If you want to find new contacts	Notes
Viadeo Management
An account = an account management	Cost AHR	Type of cost	Quantity	Frequency	420,00€ per year
An account = an account management	Notes
Creation & Management Facebook Page
Have a look at the business pages of majors. In addition, the facebook standards change often	Cost AHR	Type of cost	Quantity	Frequency	840,00€ per year
	Notes
Subscription Linkedin
If you want to find new contacts	Cost	Type of cost	Quantity	Frequency	300,00€ per year
If you want to find new contacts	Notes
Linkedin Management
An account = an account management	Cost AHR	Type of cost	Quantity	Frequency	420,00€ per year
An account = an account management	Notes

User Experience (UX) redesign
Advanced analysis
An User Experience (UX) redesign includes the graphics, features, content, images. It is more expensive than making a website, because we are working on the details	Cost ADR	Type of cost	Quantity	Frequency	2 800,00€ second year
	Notes
Eye tracking analysis (rent the equipment)
You must know how to use the right tools for web eye-tracking	Cost	Type of cost	Quantity	Frequency	2 000,00€ second year
	Notes
Eye Tracking analysis (technical skills))
And .... you must know how to use the right tools	Cost ADR	Type of cost	Quantity	Frequency	560,00€ second year
And .... you must know how to use the right tools	Notes
Eye tracking analysis (2 people)
We need at least two people (the testers).	Cost	Type of cost	Quantity	Frequency	300,00€ second year
We need at least two people (the testers).	Notes
Mailing A/B testing
To improve the conversion of email campaigns	Cost ADR	Type of cost	Quantity	Frequency	560,00€ second year
To improve the conversion of email campaigns	Notes

Activity n. 1 first year
+ year 1
Optional	Cost	Type of cost	Quantity	Frequency	0,00€ first year
Optional	Notes
Activity n. 2 first year
Optional	Cost	Type of cost	Quantity	Frequency	0,00€ first year
Optional	Notes

Activity n. 1 second year
+ year 2
Optional	Cost	Type of cost	Quantity	Frequency	0,00€ second year
Optional	Notes
Activity n. 2 second year
Optional	Cost	Type of cost	Quantity	Frequency	0,00€ second year
Optional	Notes